About Me
I'm a Lead Product Designer with 7+ years leading end-to-end UX across fintech, OSINT, enterprise SaaS, defence and AI products. I started with a computer science foundation from Iqra University and moved into product design — specialising in complex, data-heavy systems where clarity and usability genuinely matter. I've grown from individual contributor to design lead — running structured critiques, defining IA, setting up scalable design systems, and aligning engineering and product on key decisions.
I lead cross-functional teams from discovery to ship: stakeholder interviews, user research, information architecture, interaction design, visual systems, and production handoff. I use Figma, Maze, Hotjar and AI-assisted workflows to move fast without sacrificing quality. My work spans OSINT intelligence platforms, fintech neobanks, telemedicine apps, B2B marketplaces and algorithmic trading systems — all 0→1 or significant redesign ownership.
Experience
- Lead the UI/UX design team for secure, data-intensive products across defence, OSINT and intelligence-related domains, focusing on accuracy, clarity and usability in complex operational environments.
- Design and structure information-rich dashboards and decision-support interfaces, working closely with clients, product managers and engineering teams to present critical data in a clear, actionable way.
- Drive end-to-end design from concept to delivery for highly specialized systems — building scalable design systems, managing work through Agile/Scrum and Jira, and incorporating AI-assisted features to support analysis, efficiency and user experience.
- Worked closely with international and Middle East–based clients, gaining a strong understanding of diverse user needs, business expectations and operational contexts.
- Designed mobile applications, web dashboards and safety-focused digital products, translating client requirements into clear, usable design solutions.
- Improved user flows, information architecture and overall usability across worker safety, compliance and training-related platforms within Agile environments.
- Worked closely with Australian investors and core product teams to gather requirements and gain domain knowledge for crypto-based and blockchain-related products, including solutions for food supply and ownership tracking.
- Designed user interfaces and experiences for product platforms, ensuring stakeholder requirements were clearly understood and reflected in design outcomes.
- Collaborated with development teams to communicate design intent, provide clear handoffs and ensure accurate implementation across web and mobile applications.
Education
- Completed a four-year undergraduate program focused on computer science fundamentals — programming, software development, databases and system design — providing a strong technical foundation that later supported my transition into UI/UX design, product thinking and data-driven digital systems.
Skills & Tools
UI design, prototyping and scalable design systems
UX workshops, user flows, journey mapping and team collaboration
Documentation, product notes, UX planning and team coordination
Heatmaps, session recordings and behavioral insights
Agile workflows, sprint planning and cross-team alignment
CMS customization and content-driven sites
Certifications